Good Evening!

Let’s be honest, you’re probably already checked out today. Which is why instead of the news you missed, I’ve curated some of my favorite recent reads for you to peruse anytime you’re trying to avoid awkward family convos this weekend.

Happy Thanksgiving, and I’ll be back in your inbox on Monday! 🦃

Here are the 7 things you should check out this weekend:

1. 🛒 186.9M Americans Are Expected to Shop in the Next Five Days

And if they do, it’ll be a record, surpassing last year’s 183.4 million U.S. shoppers. A few other stats from the National Retail Federation’s report: Sales for November and December together are expected to surpass $1 trillion for the first time, but sales growth is expected to slow to a range of 3.7% to 4.2% with consumers planning to spend $890.49 per person on average. (Reuters)

2. 🥇 Your business deserves the best

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3. 🫠 How to Explain AI to Your Family This Holiday Season

Step one: take a deep breath. With family time comes the inevitable questions of whether robots are coming for your job or if people should start throwing money behind the hottest technology stock. But before you lose your mind (or get too complex), this article helps break down AI in an easy-to-understand guide. (CNN)

4. 🚀 Your Pipeline Depends on Search Visibility

If your SaaS brand isn’t mentioned on trusted industry sites, you won’t show up where it matters... in Google results and AI answers. That’s how competitors win deals before you’re even seen.

dofollow.com helps B2B SaaS founders fix this fast. Clients like Surfshark, Pitch, and Experian already turned mentions into rankings, visibility, and revenue.

Here’s what you get:

Mentions on the top 1% of sites in your industry (DR70–90+)

A strategist who knows your SaaS audience inside out

A real-time dashboard plus free replacements if a mention goes down

Search is shrinking and AI is rewriting results. If your buyers can’t find you, they’ll buy from someone else.

5. 🥴 Vibe Coding Vibes Are Turning Bad

Can you believe the term “vibe coding” was only coined in February? The term, which describes a way of coding where developers ‘fully give into the vibes,’ and let AI do the heavy lifting, spread rapidly. But now, companies who once embraced the new culture are realizing how quickly the vibes can turn bad. (Quartz)

6. 😳 MIT Found AI Can Already Replace 11.7% of U.S. Workforce

Speaking of wondering if robots are coming for jobs… well, maybe. Massachusetts Institute of Technology released a study today that found AI can already replace 11.7% of the U.S. labor market, or as much as $1.2 trillion in wages across finance, healthcare, and professional services. (CNBC)

7. 😌 Jony Ive’s Upcoming OpenAI Device is More Calming Than the iPhone

When you’re making your holiday wishlist this year, maybe forego a new iPhone. While OpenAI has yet to announce a release date for its forthcoming Jony Ive-designed AI hardware device, its CEO Sam Altman says he thinks people will be impressed with its simplicity and peacefulness. Intriguing for sure. (TechCrunch)

Bonus. 🤖 Level Up Your AI Game

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