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- Tuesday, January 7
Tuesday, January 7
What you missed today
Good evening!
New year, new full-time return-to-office policy?
Here are the 7 things you missed today:
1. đ° Anthropic Might Get a $60Bn Valuation
AI startup Anthropic is in late-stage talks to raise as much as $2 billion at a $60 billion valuation. The funding round for the Claude chatbot maker is being led by Lightspeed Venture Partners and would be a major step for Anthropicâs enterprise sales, which mainly contribute to its current $875 million annualized revenue. (CNBC)
2. ⨠Influencer gifting and UGC made easy for 2025
Want fast UGC and efficient influencer partnerships but no team to manage it all?
Enter Insense.
Insense is more than an end-to-end UGC and influencer marketing platform. They also offer diverse agency services, including monthly ready-to-use UGC ads, fully managed product seeding. campaigns, and post-production on your new and existing raw UGC files. đ
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3. â Meta is Ditching Third-Party Fact Checkers
Meta CEO Mark Zuckerberg announce a major shift in the companyâs approach to moderation today. Theyâll be suspending its fact-checking program and instead move to an X-style Community Notes model on Facebook, Instagram, and Threads which will require contributing users to write notes and decide which ones are applied to posts. (Engadget)
4. 𤊠2025's New Innovative Marketing Strategy?
Imagine warming up 98% of your market that youâre currently ignoring - so that when they finally are ready in the market to buy, they show up to a sales call completely pre-sold on why they should choose you over your competitors.
Meet Maxâs Lead Ads Funnel: a game-changing strategy that surfaces the 2% of buyers ready to act today while building trust with the 98% who arenât.
No endless social posts. No gimmicks. Just a proven system that makes sure your audience sees you 11 times (the magic number) and knows exactly why youâre the best option when theyâre ready to buy.
5. đŚ JPMorgan Chase is Prepping For a Full Return-to-Office
The largest US bank, JPMorgan Chase, has been on a hybrid three-days-a-week in-person model for tens of thousands of employees, but reports say the company is preparing to order all its employees back to the office full-time. The bank already ordered all managing directors to work from the office give days a week and more than half of all employees are currently in-person full-time. (Quartz)
6. đ McDonaldâs is Making its Biggest Menu Change in Years
The value menu wars are heating up across chain restaurants, and McDonaldâs is the latest to get in on the promotional strategy. The âMcValueâ menu category is a new, budget-friendly attempt at luring back customers and includes a new âBuy One, Add One for $1â option with app-exclusive offers and local deals organized by franchisees. (CNN)
7. đ¤ Spirit Airlines is Trying to Set Up its Post-Bankruptcy Future
Yes, Spirit Airlines did declare bankruptcy. And yes, Spirit Airlines just rolled out a new ad campaign aimed at the airlineâs âluxuries.â This is the companyâs first national marketing push and shows an attempt to emerge on the other side of its chapter 11 restructuring with a stronger purchase among budget-conscious travelers. (Quartz)
Bonus. CEO Tip Of The Day
Many old-school founders subscribe to the belief that rules and improvements are applicable to everyone except them. Hereâs why thatâs a bad idea and why you should instead embrace exploration (vs execution).
*Want more leads, clients, customers, or users? Advertise with us here â
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