Tuesday, January 7

What you missed today

Good evening!

New year, new full-time return-to-office policy?

Here are the 7 things you missed today:

1. 💰 Anthropic Might Get a $60Bn Valuation

AI startup Anthropic is in late-stage talks to raise as much as $2 billion at a $60 billion valuation. The funding round for the Claude chatbot maker is being led by Lightspeed Venture Partners and would be a major step for Anthropic’s enterprise sales, which mainly contribute to its current $875 million annualized revenue. (CNBC)

2. ✨ Influencer gifting and UGC made easy for 2025

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3. ✅ Meta is Ditching Third-Party Fact Checkers

Meta CEO Mark Zuckerberg announce a major shift in the company’s approach to moderation today. They’ll be suspending its fact-checking program and instead move to an X-style Community Notes model on Facebook, Instagram, and Threads which will require contributing users to write notes and decide which ones are applied to posts. (Engadget)

4.  đŸ¤Š 2025's New Innovative Marketing Strategy?

Imagine warming up 98% of your market that you’re currently ignoring - so that when they finally are ready in the market to buy, they show up to a sales call completely pre-sold on why they should choose you over your competitors.

Meet Max’s Lead Ads Funnel: a game-changing strategy that surfaces the 2% of buyers ready to act today while building trust with the 98% who aren’t.

No endless social posts. No gimmicks. Just a proven system that makes sure your audience sees you 11 times (the magic number) and knows exactly why you’re the best option when they’re ready to buy.

5. 🏦 JPMorgan Chase is Prepping For a Full Return-to-Office

The largest US bank, JPMorgan Chase, has been on a hybrid three-days-a-week in-person model for tens of thousands of employees, but reports say the company is preparing to order all its employees back to the office full-time. The bank already ordered all managing directors to work from the office give days a week and more than half of all employees are currently in-person full-time. (Quartz)

6. 🍟 McDonald’s is Making its Biggest Menu Change in Years

The value menu wars are heating up across chain restaurants, and McDonald’s is the latest to get in on the promotional strategy. The “McValue” menu category is a new, budget-friendly attempt at luring back customers and includes a new “Buy One, Add One for $1” option with app-exclusive offers and local deals organized by franchisees. (CNN)

7. 🤔 Spirit Airlines is Trying to Set Up its Post-Bankruptcy Future

Yes, Spirit Airlines did declare bankruptcy. And yes, Spirit Airlines just rolled out a new ad campaign aimed at the airline’s “luxuries.” This is the company’s first national marketing push and shows an attempt to emerge on the other side of its chapter 11 restructuring with a stronger purchase among budget-conscious travelers. (Quartz)

Bonus. CEO Tip Of The Day

Many old-school founders subscribe to the belief that rules and improvements are applicable to everyone except them. Here’s why that’s a bad idea and why you should instead embrace exploration (vs execution).

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