Thursday, July 25

What you missed today

Author

Max
July 25, 2024

Good evening!

Taking a break from playing around with my new favorite AI-enabled search engine to write this issue featuring my new favorite AI-enabled search engine (watch out, Perplexity).

Here are the 7 things you missed today:

1.  🚕 Uber, Lyft & Doordash Won Prop 22 Battle in California

According to California’s Supreme Court, Uber, Lyft, and DoorDash workers in California will remain independent contractors. The state’s court upheld Proposition 22, which provides greater benefits to workers classified as employees, in a win for ride-hailing and food delivery services across the state.

2. 📉 How to Decrease Your CPL By 95%

To fuel growth, you need potential new customers right? Whether you sell a service via an agency model or a physical product via an e-commerce store, the fuel to your growth is new customer emails. You can hit their inbox with your offer, value props, lead magnets, or testimonials.

All of those are great, but how do you actually know which emails are the customers visiting your site without paying Meta, Google, and others for that data?

Ross, a finance company owner, was struggling with rising Meta ad costs, was paying $3.50 per lead. He tried Smart Recognition, and ended up identifying 37.3% of his webpage visitors’ emails. This decreased his CPL from $3.50 to $0.17 and netted him 61,190 new leads in just 90 days, with his email drip campaign seeing a 4.3% click rate.

Smart Recognition is 100% CAN-SPAM compliant and has proven to boost profitability and growth. Want to see similar results?

3. 🦾 OpenAI Announced SearchGPT

A hot new search engine has entered the villa. OpenAI is taking on search engines like Google and Perplexity with its own AI-powered engine: SearchGPT, enabled with real-time access to information across the internet.

4.  🛠️ Things Worth Checking Out

1 - Calling all Agency, SaaS, & Service Biz CEOs/Marketers! Don’t miss @MarketingMax & Phil Rivers' EPIC Lead Gen Workshop in NYC on August 29th. Discover 15+ unique ways to skyrocket your leads. Grab your 50% off tickets here →

2 - We read Semafor’s business and finance newsletter to get exclusive insight on the movers and shakers on Wall Street from Liz Hoffman. She has covered those movers – and the huge sums they move – for decades. 50k+ execs already swear by her exclusive scoops - join them here →

5. 🛩️ U.S. DOJ Finalized Boeing Plea Deal

The U.S. Department of Justice shared details of its finalized plea deal with Boeing. The aircraft maker agreed to pay a fine of at least $243.6 million and plead guilty to a felony charge of defrauding the U.S. government, but the deal is still subject to approval by a federal judge.

6.  🤯 Southwest is Getting Rid of Open Seating

Turns out an old dog can learn new tricks. Southwest Airlines announced that, for the first time in its 50-year history, it’s shifting to assigned seats and offering overnight red-eye flights to improve efficiency and increase revenue.

7.  ✨ Disney, Hulu & Max Bundled

Warner Bros. Discovery and Disney launched a bundle of Disney+, Hulu, and Max – up to 38% savings over the standalone price of each platform. The launch of the bundle is an attempt by WBD to attract and retain subscribers.

Bonus. CEO Tip Of The Day

How can you get your team members to think with a growth mindset more often? Try a weekly Experiment Review meeting.

*Want more leads, clients, customers, or users? Advertise with us here →

***Disclosure: Topics #2 and #4 in this newsletter are sponsored posts/ads, or Growth Daily LLC may be getting a small commission if you sign up / fill out their form, or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored, commissioned, or owned posts might have an * in the headline or are displayed in boxes. You can read our privacy policy at any time here

(Don’t click here, it’s just a test for our filters, here)