Good Evening!
Are you reading this in your new upgraded Gmail inbox? Let us know, we’re curious.
Here are the 7 things you missed today:
1. ❄️ Snowflake Wants to Buy Observe
Snowflake wants to make its cloud bigger, and we’re not talking about weather. Cloud data company Snowflake signed a definitive agreement today to acquire Observe, subject to regulatory approval. Observe, an observability platform built on Snowflake’s databases, will integrate Observe’s product into the cloud tool. (TechCrunch)
2. 📣 Report: What CMOs Get Wrong About Martech
Adding tools for the sake of adding tools doesn’t equal capability. It equals chaos.
GrowthBench has seen it all. 2,000,000 hours worth, in fact. They rebuild and streamline your tech stack so every piece actually drives ROI. Whatever fits your team is what they offer, whether that’s managed services or on-demand experts.
They’re currently opening up 15 slots for a free Martech Tools Audit. Start 2026 on the right foot by booking your consultation today →
3. 🤝 OpenAI is Acqui-hiring Convogo’s Team
New year, new team. OpenAI is acquiring the team behind Convogo, a business software platform that helps executive coaches, consultants, talent leaders, and HR teams automate and improve leadership assessments and feedback reporting. The AI giant isn’t acquiring Convogo’s IP or technology. (TechCrunch)
4. 👀 Things Worth Checking Out
⚖️ Fix Your Attribution. If your ads feel like guesswork, Attribution App shows what’s real. No black-box data—just clarity. Get free onboarding and cut 25% of wasted spend ASAP.
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5. ✉️ Gmail Unveiled a New AI-Enabled Inbox
Your inbox just got smarter. Google unveiled a new AI Inbox for Gmail, designed to provide a personalized overview of your tasks and keep you informed about important updates, as well as AI Overviews in inbox search and a Grammarly-like “Proofread” feature. (TechCrunch)
6. 🛡️ CrowdStrike is Buying Identity Security Startup SGNL For $740M
Identity theft is not a joke, Jim. So much so that CrowdStrike is buying identity security startup SGNL in a deal valued at $740 million aiming to enhance its cybersecurity tools to help customers counter artificial intelligence-powered threats. (Reuters)
7. 🛜 Internet Collapsed in Iran Today
If you have business in Iran… internet connectivity collapsed across the country amid nationwide protests. Internet experts noted that Iran’s internet has been in “near-total blackout” since around 11:30 a.m. ET today with the country effectively completely offline. (TechCrunch)
🙇 How I’m Helping CEOs This Week
😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →
🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →
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