Happy Thursday CEO!

These 5 things happened while you were growing your empire…

1. 🛍️ Retail rebounded for the holidays

US retail declined in October but has now come back strong with sales up in November. That all signals a very happy holiday season for anyone who sells goods, especially those in e-commerce or selling specialty items. Read more here.

2. 🦺 TikTok Protected Itself

A quiet change to TikTok’s terms of service will make it harder for anyone to bring legal action against it — which they’ve seen a lot of lately. It shows just how important the fine print in any ToS really is. Read more here.

3. 💼 Gen Z Changed Work Forever

Insider published a great series looking at Gen Z trends, and this piece in particular shows how this cohort has no qualms about asking for what they want at work. And it’s not just money — they’d like to work less. Read more here.

4. 📊 MrBeast Launched Analytics Tool

The top YouTube creator in the US has co-founded a new analytics platform for YouTubers, similar to Socialblade but so far without a paywall or clear monetization strategy. Have a peek at the performance of top creators. Read more here.

5. 🍦 McDonald’s Killed This Company

Here’s a fascinating story. Apparently, there’s proof that McDonald’s all but shut down a startup that tried to improve the chain’s ice cream machines by telling franchisees not to buy it. Of course, there’s been years of litigation because of it. Read more here.

Produced by: @MarketingMax​

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