Good Morning!
Spending my Saturday deep in Cannes recaps. If you were there — biggest takeaway? Favorite activation? Best pastry? 🥐
What You Missed This Week:
1. 🤔 OpenAI Released GPT-5.6 With U.S. Govt Oversight
OpenAI’s latest AI model is here… for partners “whose participation has been shared with the government.” The next generation GPT-5.6 lineup includes Sol, its flagship and most powerful model; Terra, a more balanced model for everyday use; and Luna, a faster, lower-cost option. (TechCrunch)
2. 💸 Are you currently spending on Meta and/or Google ads?
You're probably leaving tons of ROI on the table by not:
1. Making your ads more pain-point driven
2. Structuring your ad campaigns for true scale
3. Optimizing the post-click experience (because people will spend 5X more time consuming your landing page than your ad)
… well, that's exactly what my team and I do at Max's Media Buyers to the tune of $100,000,000+ in attributable ad revenue generated through profitable ad funnels. Let us audit your account and see just how much money your current ad person/team is leaving on the table.
3. 📦 Amazon’s Prime Day Hit a Record $8.3Bn in One Day
Adobe Analytics tracked $8.3 billion in U.S. online spending on day one of Prime Day (week?), surpassing Adobe’s projections of $7.9 billion and marking a 5.3% increase from the same period a year earlier. This has quickly become the Black Friday shopping fest of the summer season. Did you get something good? (Quartz)
4. 🦾 OpenAI Unveiled its First Custom Chip
Designed and manufactured in collaboration with Broadcom, OpenAI’s first custom-built interference processor is here. The new processor, named Jalapeño, was designed specifically for the unique needs of OpenAI’s inference systems and were made with the assistance of OpenAI’s own AI models. (TechCrunch)
5.📈 Rank Where Buyers Search These Days (ChatGPT, Claude & More)
Most SEO agencies are still stuck optimizing for Google rankings… while your buyers are already searching inside tools like ChatGPT, Claude, and Gemini. Ranked is built for what actually matters now.
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6. 🔮 Meta is Building a Prediction Markets App
And the news singlehandedly sunk DraftKings and Robinhood stocks. If sources are to be believed, Meta’s CEO Mark Zuckerberg has directed a small team to build a prediction markets app known inside the company as “Arena.” The app would operate as its own product, walled off from Facebook, Instagram, WhatsApp, and Messenger. (Quartz)
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