Good evening!

Competition in the BNPL space is heating up. If you don’t know the acronym, keep scrolling.

Here are the 7 things you missed today:

1. 🥤 PepsiCo is Buying Poppi for Nearly $2Bn

Soda consumption may have fallen in the U.S., but prebiotic sodas are just getting more popular. As a result, PepsiCo is planning to acquire popular better-for-you soda brand Poppi for $1.95 billion, including $300M of anticipated cash tax benefits. (CNBC)

2. 3️⃣ Reasons You Need to Start Investing in SEO, Yesterday

  1. Cut Down on Ad Costs: Without SEO, you'll always be stuck paying for ads. Investing in SEO today means you can attract customers who are already interested in what you are selling, without constantly spending on ads.

  2. Stay Ahead of the Competition: Your competitors are building up authority with Google while you sit on the sidelines. You are making it significantly harder to beat your competition every single day you are not investing in SEO.

  3. It's SHOCKINGLY More Affordable Than You Think: For just $99/mo, get top-notch SEO that works. You get weekly updates, clear reports, and the freedom to cancel anytime because all plans are month-to-month. Why settle for less when you can have it all without any commitment?

3. 🏚️ Forever 21 is Closing All U.S. Stores

Forever 21 has filed for bankruptcy for the second time in five years, planning to close all 350+ U.S. stores due to fierce competition from online retailers like Shein and Temu. The company cited the "de minimis" exemption, which allows goods under $800 to enter the U.S. duty-free, as a factor giving these competitors a pricing advantage. (CNBC)

4. 🏆 Things Worth Checking Out

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🪴 You Need A Walled Garden - If you spend a penny on ads or generate any new business from LinkedIn, this week's episode is for you 💯 Now streaming on YouTube, Spotify, & Apple Podcasts

👉🏼 Instead of paying insanely high recruiter fees, try out Go Carpathian with 0 obligations. They partner with top universities in over 30+ countries to get you the best talent from places like Eastern Europe and Latin America without breaking the bank. 🎉 Get your first role placed for just $995 here!

5. 😮 Klarna is Replacing Affirm as Walmart’s BNPL Provider

Walmart has chosen Klarna as its exclusive buy-now-pay-later (BNPL) provider in the U.S., replacing Affirm, which had partnered with Walmart since 2019. This strategic move comes as Klarna prepares for its initial public offering (IPO), potentially valuing the company between $15 billion and $20 billion. (CNBC)

6. 🎥 xAI Acquired an OpenAI Sora Competitor

xAI, has acquired Hotshot, a startup specializing in AI-driven video generation tools. The strategic move aims to bolster xAI's capabilities in the generative AI space, potentially enhancing its chatbot platform, Grok, with advanced video functionalities. (TechCrunch)

7. 🔌 BYD Unveiled a New Super-Charging EV Platform

Chinese automotive company BYD unveiled its new “super e-platform” capable of peak charging speeds of 1,000 kilowatts – or roughly as quick as it takes to pump gas – enabling cars to travel 400km (249mi) on a 5-minute charge. To support the effort, the company is building a charging network across China for the first time. (CNBC)

Bonus. 🤖 Level Up Your AI Game

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