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We’re opening up another opportunity (and another chance at a $1,000 gift card!) to fill out our Q3 audience survey. You know you want to 👀 (it takes less than one minute).

Here are the 7 things you missed today:

Eli Lilly’s much-anticipated oral obesity drug, orforglipron, delivered anticlimactic weight‑loss results in its Phase 3 Attain‑1 trial—about 12.4 %, or over 27 pounds—after 72 weeks on the highest dose (with lower doses yielding 7.8 %–9.3 % losses). While Lilly’s edge is the convenience of a daily pill that doesn’t require fasting, its competition (injectable alternatives like Wegovy and Zepbound) yields much higher results at 14-20% weight reductions. Still, approval is expected by year‑end pending full data. (CNBC)

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Here we go again. Elon Musk’s companies, xAI and X Corp., filed an antitrust lawsuit in Texas accusing Apple and OpenAI of conspiring to dominate the AI app market. The suit alleges that Apple’s deal to build ChatGPT into the iPhone is creating favoritism, encouraging a monopoly, and undermining competition. OpenAI dismissed the suit as part of Musk’s “ongoing pattern of harassment,” while Apple insists its App Store is not prioritizing one chatbot over another. (The Verge)

Social network Bluesky blocked access for users in Mississippi in response to the state’s “Protecting Children Online Act,” which demands strict age verification, parental consent, and serious data retention and moderation measures. Blueksy didn’t think the cost was worth the hassle, and ultimately decided to geoblock rather than comply. The block will remain in place until legal challenges to the law are resolved. (TechCrunch)

The Cracker Barrel loyalists are losing their minds. The restaurant chain’s latest rebrand replaced its iconic “Uncle Herschel” barrel logo with a minimalist text design, and let’s just say…the regulars were not happy. The shift caused a cultural uproar that triggered boycotts, demands for the CEO’s resignation, and a tanking market value. The response was so intense that Cracker Barrel issued a public apology promising its customers that core elements like rocking chairs, fireplaces, menu favorites, and even Uncle Hershel himself are still in the restaurants and on signage, despite the visual change. (CNN)

Keurig Dr Pepper struck an all‑cash deal ($18.4 billion) to acquire JDE Peet’s (the owner of Peet’s Coffee, Douwe Egberts, and Kenco), and plans to split into two independently listed entities: Beverage Co. and Global Coffee Co. The coffee spinoff is projected to generate $16 billion in annual sales and $400 million in cost synergies within three years. (CNN)

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