Friday, April 12

5 things you missed today

April 12, 2024

Good Evening,

Here are the 5 things you missed today:

1. 💬 WhatsApp Lowered Minimum Age

WhatsApp lowered the minimum age required to use the messaging platform in Europe to 13 from 16. This update follows a similar age drop in the U.K. in February, sparking critiques from children’s rights advocates. Read more here →

🤝 Partner With Micro-Influencers The Right Way

Brands mostly spend their budget on one-off influencer shoutouts or UGC content, but our friends over at minisocial have a more inventive way to work with influencers.

Their trick? Managing a group of micro-influencers perfect for your brand who provide both reach and fully-licensed UGC content.

Brands like Imperfect Foods and Plant People have seen conversion rates in the top 1% on TikTok!

2. 🛢️ Oil Prices Spiked After Middle East Fears

Oil prices went up today amid reports of a potential attack on Israel by Iran as soon as this weekend, an event that would signify extreme escalation of conflict in the Middle East. Read more here →

3. 🛑 Google’s Blocking California Websites

Google started blocking web access to California news outlets for some users in the state because of the company’s frustrations on proposed legislation that would force them to pay some publishers for content. Read more here →

4. 👻 Ghost Kitchens Are Disappearing

Ghost kitchens, popularized during the Covid pandemic for delivery-only options, are shutting down across the country as many people return to in-person dining and find the establishments as low-quality. Read more here →

👉🏼 Things Worth Checking Out

1 - Your brand deserves the best of the best! That's why I recommend taking 60 seconds to see which top 1% marketing agency you get matched here →

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5. 😬 Roku Hit By Data Breach For 576k Users

Connected TV company Roku found a cyberattack today affecting 576,000 users, the second breach to affect the company since March. Attackers used credential stuffing to access payment methods of some users. Read more here →

Bonus. CEO Tip Of The Day

Did you know: most workplace wellness benefits don’t actually work. But here’s what can work instead.

*Wanna reach our audience? Start here →

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